https://umi-innovation.com/blog/Strategir-UMI blogen https://umi-innovation.com/blog/crowdguiding/https://umi-innovation.com/blog/crowdguiding/Wed, 31 Mar 2021 00:00:00 GMTYou’ve already heard of crowdfunding or crowdsourcing, right? Well, today I’m going to explain to you what crowdguiding is. https://umi-innovation.com/blog/what-is-market-research/https://umi-innovation.com/blog/what-is-market-research/Fri, 18 Jan 2019 00:00:00 GMTWhat is market research and how can it help your company better understand its market and successfully innovate? https://umi-innovation.com/blog/b2b-consulting-firms-the-3-main-challenges-of-innovative-products/https://umi-innovation.com/blog/b2b-consulting-firms-the-3-main-challenges-of-innovative-products/Fri, 14 Dec 2018 00:00:00 GMTWhat are the three main problems encountered by B2B consulting firms carrying out market research studies ? https://umi-innovation.com/blog/innovation-consulting-firms-what-innovation-project-owners-expect-of-you/https://umi-innovation.com/blog/innovation-consulting-firms-what-innovation-project-owners-expect-of-you/Fri, 14 Dec 2018 00:00:00 GMTThe innovation consulting firms sector must constantly evolve to be ever more qualitative. But what are these new expectations? https://umi-innovation.com/blog/market-intelligence-for-innovation/https://umi-innovation.com/blog/market-intelligence-for-innovation/Mon, 16 Apr 2018 00:00:00 GMTAnalytical intelligence alone is not enough for innovations in a market. How marketing intelligence can complement it. https://umi-innovation.com/blog/innovation-process/https://umi-innovation.com/blog/innovation-process/Tue, 03 Apr 2018 00:00:00 GMTDo you have a well-defined innovation process for your company? Here is a method to sustain your innovation in your market. https://umi-innovation.com/blog/decision-making-innovation/https://umi-innovation.com/blog/decision-making-innovation/Tue, 27 Mar 2018 00:00:00 GMTFollow our guide to hone your decision-making skills and make the best choices for your innovation projects. https://umi-innovation.com/blog/rd-and-marketing-work-together/https://umi-innovation.com/blog/rd-and-marketing-work-together/Tue, 27 Feb 2018 00:00:00 GMTBringing together R&D and Marketing is essential to ensure the direction and success of a product. What are the benefits? https://umi-innovation.com/blog/reasons-innovations-fail/https://umi-innovation.com/blog/reasons-innovations-fail/Thu, 15 Feb 2018 00:00:00 GMTWhy is innovation more than just a declared ambition? We explain the reasons behind the importance of innovation. https://umi-innovation.com/blog/market-insights-innovations/https://umi-innovation.com/blog/market-insights-innovations/Wed, 07 Feb 2018 00:00:00 GMTIs your market ready for your innovation? Discover why market insights are precious to confirm its viability. https://umi-innovation.com/blog/new-applications-innovation/https://umi-innovation.com/blog/new-applications-innovation/Wed, 31 Jan 2018 00:00:00 GMTExplore the benefits of finding new applications for your innovation via market insights while expanding your market. https://umi-innovation.com/blog/market-insight-definition/https://umi-innovation.com/blog/market-insight-definition/Mon, 22 Jan 2018 00:00:00 GMTDiscover the true definition of "market insights" and how to use them correctly to add value to your innovation portfolio. https://umi-innovation.com/blog/market-research-survey-questions/https://umi-innovation.com/blog/market-research-survey-questions/Tue, 02 Jan 2018 00:00:00 GMTYou want to conduct a market study to validate the potential of one of your innovations. But what are the right questions to ask? https://umi-innovation.com/blog/concept-testing/https://umi-innovation.com/blog/concept-testing/Fri, 22 Dec 2017 00:00:00 GMTLearn how to test your innovations' chances of success through concept testing before putting them on the market. https://umi-innovation.com/blog/btob-market-research-challenge/https://umi-innovation.com/blog/btob-market-research-challenge/Fri, 08 Dec 2017 00:00:00 GMTWhen it comes to getting the most relevant insights for your innovation, btob researches don’t have it easy, but challenging doesn’t mean impossible https://umi-innovation.com/blog/market-research-report/https://umi-innovation.com/blog/market-research-report/Thu, 30 Nov 2017 00:00:00 GMTWhat does your research report tell you? Here are five questions you must ask yourself to get the most out of your custom market research report: https://umi-innovation.com/blog/market-research-process-innovations/https://umi-innovation.com/blog/market-research-process-innovations/Thu, 16 Nov 2017 00:00:00 GMTThere are four steps to nailing your market research process, and maximising your innovation’s chances of success. What are they? https://umi-innovation.com/blog/custom-research-vs-syndicated-research/https://umi-innovation.com/blog/custom-research-vs-syndicated-research/Mon, 13 Nov 2017 00:00:00 GMTThere are 2 forms of market research to gather market insights: syndicated market research and custom market research; Which is best for you? https://umi-innovation.com/blog/finding-partners-market-research-study/https://umi-innovation.com/blog/finding-partners-market-research-study/Wed, 04 Oct 2017 00:00:00 GMTB2B market research studies validate the market potential of your project. But do you know it can also help find partners and even clients ? https://umi-innovation.com/blog/manage-innovation-portfolio/https://umi-innovation.com/blog/manage-innovation-portfolio/Fri, 08 Sep 2017 00:00:00 GMTEffectively managing an innovation portfolio helps optimize your R&D projects. Here’s some tips to help you manage your cherished patents. https://umi-innovation.com/blog/turning-a-no-go-into-opportunity/https://umi-innovation.com/blog/turning-a-no-go-into-opportunity/Thu, 07 Sep 2017 00:00:00 GMTYour project might not find a positive ending. But a No-Go is simply a single step closer to success. Here's how to reorient your project... https://umi-innovation.com/blog/how-automating-market-research-studies-reduces-costs/https://umi-innovation.com/blog/how-automating-market-research-studies-reduces-costs/Wed, 06 Sep 2017 00:00:00 GMTAutomating market research studies help you validate the market potential of your innovations, faster, easier and at lower cost. https://umi-innovation.com/blog/5-reasons-focus-innovation/https://umi-innovation.com/blog/5-reasons-focus-innovation/Wed, 23 Aug 2017 00:00:00 GMT"Innovation" is now a broad discussion in any company. But do you know why is it so important to innovate if you want to lead a winning entreprise? https://umi-innovation.com/blog/why-free-market-research-fails/https://umi-innovation.com/blog/why-free-market-research-fails/Mon, 24 Jul 2017 00:00:00 GMTDo you want to do your own market research by yourself? You should know that free market research have various disadvantages. What are they? https://umi-innovation.com/blog/innovation-good-market-opportunity/https://umi-innovation.com/blog/innovation-good-market-opportunity/Mon, 26 Jun 2017 00:00:00 GMTIf you want to know if your project offers a lucrative business opportunity with little risk, you need to know the right questions to ask before you launch. https://umi-innovation.com/blog/market-research-turning-negative-feedback-positive-insights/https://umi-innovation.com/blog/market-research-turning-negative-feedback-positive-insights/Wed, 07 Jun 2017 00:00:00 GMTWhen you carry out an exploratory market study you have to handle negative feedback that can easily be turned into positive insights for your innovation. https://umi-innovation.com/blog/reasons-carry-out-market-research/https://umi-innovation.com/blog/reasons-carry-out-market-research/Tue, 23 May 2017 00:00:00 GMTThe phrase market research might be scary. Nonetheless, it's a fundamental step to better know your market and create value for your project. https://umi-innovation.com/blog/how-to-evaluate-the-market-potential-of-your-innovations/https://umi-innovation.com/blog/how-to-evaluate-the-market-potential-of-your-innovations/Thu, 04 May 2017 00:00:00 GMTdoes your innovation have a real potential? So many questions that make it interesting to define if your innovation is worth it. Well, where to start? https://umi-innovation.com/blog/automation-new-era-market-research/https://umi-innovation.com/blog/automation-new-era-market-research/Thu, 27 Apr 2017 00:00:00 GMTHow do we respond to the ever-pressing need of economic stakeholders to make decisions and act in real time thanks to automation. https://umi-innovation.com/blog/5-mistakes-dont-want-make-launching-idea/https://umi-innovation.com/blog/5-mistakes-dont-want-make-launching-idea/Mon, 10 Apr 2017 00:00:00 GMTWhen you start your own project, you will make some mistakes that will move you forward. Otherwise, some innovation mistakes must be avoid. https://umi-innovation.com/blog/patent-trolls-5-tips-help-handle/https://umi-innovation.com/blog/patent-trolls-5-tips-help-handle/Thu, 24 Mar 2016 00:00:00 GMTHave you ever had to face patent troll. Don't panic, there are solutions in order to prevent this kind of situation and protect your patented innovation.