Blog
Market research and innovation
Our articles on market research, B2B insights and bringing innovations to market.
Crowdguiding: All about an emerging concept
You’ve already heard of crowdfunding or crowdsourcing, right? Well, today I’m going to explain to you what crowdguiding is.
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What is market research?
What is market research and how can it help your company better understand its market and successfully innovate?
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B2B consulting firms: the 3 main challenges of innovative products
What are the three main problems encountered by B2B consulting firms carrying out market research studies ?
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Innovation consulting firms: what innovation project owners expect of you
The innovation consulting firms sector must constantly evolve to be ever more qualitative. But what are these new expectations?
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Using Market Intelligence for Successful Innovation
Analytical intelligence alone is not enough for innovations in a market. How marketing intelligence can complement it.
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How to Make an Innovation Process that Actually Works
Do you have a well-defined innovation process for your company? Here is a method to sustain your innovation in your market.
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Want to Enhance Your Decision Making Skills while Innovating?
Follow our guide to hone your decision-making skills and make the best choices for your innovation projects.
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Do My R&D and Marketing Teams Really Need to Work Together?
Bringing together R&D and Marketing is essential to ensure the direction and success of a product. What are the benefits?
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The reasons your innovations fail… and how to overcome the issue
Why is innovation more than just a declared ambition? We explain the reasons behind the importance of innovation.
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5 Reasons Market Insights are Absolutely Crucial for Innovations
Is your market ready for your innovation? Discover why market insights are precious to confirm its viability.
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3 companies that found new application fields for their technology
Explore the benefits of finding new applications for your innovation via market insights while expanding your market.
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What exactly is a “Market Insight”?
Discover the true definition of "market insights" and how to use them correctly to add value to your innovation portfolio.
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5 market test survey questions to ask to evaluate the potential of your innovation
You want to conduct a market study to validate the potential of one of your innovations. But what are the right questions to ask?
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Why Concept Testing is Crucial — And How to Do It Before a New Launch
Learn how to test your innovations' chances of success through concept testing before putting them on the market.
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Why B2B Market Research is an Exciting (and Worthy) Challenge
When it comes to getting the most relevant insights for your innovation, btob researches don’t have it easy, but challenging doesn’t mean impossible
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To maximize the power of your market research report, ask these five crucial questions
What does your research report tell you? Here are five questions you must ask yourself to get the most out of your custom market research report:
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The Ideal Market Research Process for your innovation projects
There are four steps to nailing your market research process, and maximising your innovation’s chances of success. What are they?
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Custom Market Research or Syndicated Market Research? The Duel
There are 2 forms of market research to gather market insights: syndicated market research and custom market research; Which is best for you?
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Finding partners through your automated market research study
B2B market research studies validate the market potential of your project. But do you know it can also help find partners and even clients ?
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4 tips to effectively manage your innovation portfolio
Effectively managing an innovation portfolio helps optimize your R&D projects. Here’s some tips to help you manage your cherished patents.
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Turning a No-Go into opportunity
Your project might not find a positive ending. But a No-Go is simply a single step closer to success. Here's how to reorient your project...
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How automating market research studies reduces costs
Automating market research studies help you validate the market potential of your innovations, faster, easier and at lower cost.
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5 reasons to focus on innovation
"Innovation" is now a broad discussion in any company. But do you know why is it so important to innovate if you want to lead a winning entreprise?
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Why free market research fails
Do you want to do your own market research by yourself? You should know that free market research have various disadvantages. What are they?
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Is your innovation a good market opportunity?
If you want to know if your project offers a lucrative business opportunity with little risk, you need to know the right questions to ask before you launch.
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Market research: Turning negative feedback into positive insights
When you carry out an exploratory market study you have to handle negative feedback that can easily be turned into positive insights for your innovation.
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6 reasons why you should carry out a market research study
The phrase market research might be scary. Nonetheless, it's a fundamental step to better know your market and create value for your project.
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How to evaluate the market potential of your innovations ?
does your innovation have a real potential? So many questions that make it interesting to define if your innovation is worth it. Well, where to start?
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Automation: A new era for market research
How do we respond to the ever-pressing need of economic stakeholders to make decisions and act in real time thanks to automation.
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5 mistakes you don’t want to make before launching your idea
When you start your own project, you will make some mistakes that will move you forward. Otherwise, some innovation mistakes must be avoid.
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Patent trolls, 5 tips to help you handle them
Have you ever had to face patent troll. Don't panic, there are solutions in order to prevent this kind of situation and protect your patented innovation.
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