Our approach

The right method for each question, not one method for everything

Start from your need. We pick the right method with you, then run the study in six steps, with one point of contact from start to finish. 90% of our projects are delivered in under a month.

Pick the right method with an expert

Your needs

We support you at every stage of your project

Understand my market

Identify my target market
Explore its pain points
Prioritise them

Create and position a new offer

Create a product or service
Validate it with the market
Find the right price

Improve an existing offer

Find a new target market
Sharpen my value proposition
Measure satisfaction

Manage my brand

Assess my brand image
Measure awareness
Track it over time

The catalogue

9 methods, 3 of them new

Online survey

Collect feedback through an online questionnaire.

1:1 interviews

Dig deeper into topics around your solution.

Focus group

Co-create by drawing on the group's collective thinking.

Ethnography

Observe how end users behave in real situations.

Fake door

Measure buying behaviour in real conditions.

Desk research

Map your market, your competitors and emerging trends.

Immersive testing New

Simulate use cases in VR and watch how people react.

In-situ product testing New

Watch how people use a product naturally, in real conditions.

Online forum New

An asynchronous discussion space to gather feedback over time.

Ad hoc

A different set of respondents for each project.

Community

Your own custom-recruited panel, which you can talk to freely over a long-term engagement.

Not sure which method to pick?That's what the first call is for. We start from your question, not from our catalogue.

Talk it through in 30 minutes

The process

Smooth execution, built around your decision

You come with questions, you leave with answers. Six steps, and one point of contact from start to finish.

1. Pre-study on your topic

First meeting

We discuss your challenges, your targets, your constraints and what the study needs to achieve.

Book this meeting →

Methodology

Based on your questions, we design the research approach that fits best.

Feasibility check

We assess whether we can reach your targets and identify the best recruitment channels for your market.

2. Preparation, fieldwork and analysis

Study design

We build the research materials, methodology and targeting criteria together.

Fieldwork launch & management

We recruit the profiles we identified, and you can follow progress at every stage.

Analysis, debrief & follow-up

We turn field feedback into actionable insights and help you interpret them.

You come with questions You leave with answers

        90%
        of our projects are delivered in under a month.
          A pace that fits an innovation cycle, not a traditional research timeline.
        
      

FAQ

Before you get in touch

How quickly do we get results?

90% of our projects are delivered in under a month. The exact timeline depends on how rare the profiles are and how many countries are involved.

Which countries can you recruit in?

France and abroad, through the Strategir-UMI network and more than 35 partnerships. Our latest cybersecurity study covered four world regions.

How do you recruit such rare profiles?

Outside your usual networks: cold email, phone, LinkedIn, messaging apps, partners and local networks. We approach each expert where they are.

Use cases

Let's design your study

Which method fits my question?

In 30 minutes, we scope your need and suggest the approach that best fits your targets and your timeline.

1.You want to talk to rare B2B profiles outside your usual networks.

2.You want to validate an offer, a use case or a market.

3.You need objective feedback from the field.

4.You need to move fast on a technical or international topic.

30 minutes with an expert. You leave with a straight answer on whether your targets are reachable.

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