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Validating the market needs

You suspect there is an unresolved need on the market and thus, an opportunity to innovate. However, before moving forward, you need to confirm this need actually exists and how critical it is for market players.

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Starting point

Arkema’s goal was to understand the precise expectations of packaging players in terms of sustainable development.

Market test

In one month, we collected feedback from 151 professionals around the world. We then consolidated these results in various intelligent formats: video report, segmentable online report, executive report…

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Results

The demand for sustainable development is very different depending on the type of packaging.

Guided by UMI

We were able to identify how critical the demand for sustainable development is for each type of packaging.

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Pascal Peroni

Global Market Director

Why get in touch?

Talk to the Strategir-UMI team

1.You want to talk to rare B2B profiles outside your usual networks.

2.You want to validate an offer, a use case or a market.

3.You need objective feedback from the field.

4.You need to move fast on a technical or international topic.

30 minutes with an expert. You leave with a straight answer on whether your targets are reachable.

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